In this episode, we talk with Max Cohen from HubSpot about the dual mindset strategy when it comes to your buyer's journey.

Max walks us through the awareness, consideration, and decision phase of the buyer's journey and helps us see it from the customer and the marketer's perspective and needed action items.

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Max also helps us with some potholes marketers face along the was as well as some myths that just needed to be debunked to help you succeed as you move forward.

Ready to think about your buyer's journey in a whole new light? Then take a listen to this fabulous interview with Max Cohen.

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