Will Schultz: YouTube Business Mindsets & Strategies That Move The Needle

15-Minute Strategy Podcast EP29: Will Schultz [Sprocket Talk] In this episode, we talk with Will Schultz about how most businesses look at YouTube wrong and how mindsets and strategies should change when trying to move the needle on video ROI.

 In this episode, we talk with Will Schultz about how most businesses look at YouTube wrong and how mindsets and strategies should change when trying to move the needle on video ROI.

Will shares the metrics that matter when it comes to the business search engine mindset of your YouTube videos.

Will also talks about the importance of one question, one viewer, one video answer, and how to satisfy the searcher and the YouTube search engine.

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2019 Sprocket Talk